There are many benefits to researching your competition, which I have discussed here, so make sure to check that out first. Now, maybe you’re at that stage in which you’re ready to start doing competi...
I have written a lot lately about innovative ideas that can help e-learning entrepreneurs navigate these uncertain times. I dwelled on what the market indicates, what the predictions are, and the type...
There is so much going on in the digital world right now that it is impossible to keep up with everything. Since most platforms have AI features, the information we see is filtered, and while it’s ver...
I have broached the subject of building an audience for your online course before. I stand by my confectionery analogy – courses are like cookies, you may present a good assortment, and they will appe...
When you’re excited about a new course idea, it feels like nothing and no one can stop you. The optimism wanes as soon as you face the online course market’s reality: hundreds of others have had the s...
If you are like me, the first thing that comes to mind when you read the word “subscription” is magazines. When I was in my teens, I checked my mailbox several times a day around the time glossy pages...
Let me start by saying you did not read that title backward, nor did I get it wrong. I am well aware that on a simple less-than-one-second search, you will find pages upon pages of articles and tips o...
With the rapid development of all things digital in general and social media in particular, new marketing ways and opportunities emerge all the time. Today, I am taking a closer look at Facebook group...
You know the feeling when you’re standing in line at the coffee shop and you overhear someone say how much they want to learn how to do something? Then, you go home and create an instantly popular cou...
Customer behavior is subject to constant change, and that’s one reason why marketers are in such high demand. There is, however, a universal truth when it comes to purchase decisions. The best elabora...
The global crisis that began in 2020 has been a gamechanger for sure, but it has not thrown learning professionals out of the game – quite the opposite. E-learning has become the very present of educa...
The online environment is a vast pool of free knowledge. Started as a complementary source of education, free courses have now become the safety net for millions of learners. Being confined inside our...
Here’s my confession for today: I love to learn, but I don’t like textbooks. Before you label me as a typical Millennial, let me clarify: I don’t like textbooks that are hard to follow, have many conf...
There are several ways of tempting potential customers to take the plunge and make a purchase. The “fear of missing out” (FOMO, for short) is one of the most effective. I don’t think that there's some...
2020 may have been the year when most of us worked from our kitchen table in our pajamas. Still, it was also a time when learning professionals had to conduct most of their training, workshops, semina...
In the last 20 years, the knowledge industry has skyrocketed. Mostly established online, the e-learning business has become an alternative both to teaching and learning. Those who know the value of th...
