It’s universally acknowledged these days that social media is the go-to for efficient marketing campaigns. With people being (quite healthily) cautious of face-to-face encounters, it’s imperative to b...
Whatever marketing strategy you had at the start of 2020, it’s clear that, by now, it’s very little useful (if at all). The global health crisis has changed everything. Luckily, in the case of online ...
If only there were a way to: show a preview of your lessons, gain new leads fast and test out an idea before even launching a course. Oh wait, there’s absolutely a way to do that: that’s an email cour...
Social media feels both as a blessing and a curse to entrepreneurs and small business owners. It’s awesome, as it allows you to connect with your target audience and promote your brand, products and u...
At first glance “agile” is just an adjective that applies to any marketing that seeks to be effective. However, Agile Marketing is not a description but a (fairly new) concept. Essentially, Agile Mark...
The measure of a successful marketing campaign is an increase in sales and, ultimately, revenues. Right? Well, yes, those are important and surely the desired outcome for any business owner but gettin...
When talking about growing a business, the first thing that comes to mind is acquiring new clients. That certainly works. However, there is a second option (that does not cancel the first), and it is ...
There comes a moment where you have to ask yourself: is my online course successful? Sooner or later, you’ll have to take a good hard look at your work and decide whether your efforts have paid off. F...
If you search for the definition of ‘entrepreneur’ you’ll find that it is “one who organizes, manages, and assumes the risks of a business or enterprise”. Risk is part of the whole entrepreneurial con...
Social media presence was a must even before the health crisis hit, and everything that wasn’t already there had to move online. Being a small business owner, you may feel it is imperative to set up s...
Many people are taking advantage of social distancing right now to learn a new skill that’s related to their jobs or simply for the sake of taking up a new hobby. For online-only instructors, this is ...
The thing about designing e-learning content these days is that you have almost unlimited options. From the technology you use to the visuals you chose to include, there is variety everywhere, and at ...
Online course creators, like many other entrepreneurs, have to constantly think of creative ways to market their online courses. One key aspect that is sometimes overlooked is personal marketing. As a...
I have previously talked about what curriculum really is and the various types of design it entails. That article was mostly theoretical, aimed at giving you an understanding of the concept beyond “it...
Developing quality online courses that are both interesting and useful may be quite tricky. Oftentimes, what seems like a fantastic idea fizzles once you start to apply it. Course design is very simil...
Before the first ATM came out, people had to actually stand in a line and wait to get cash from the bank. It seems a “no duh” fact, but we rarely think about the convenience of simply going to a machi...
