E-commerce
Sell training, subscriptions, certifications, and digital products from one platform built for modern training businesses
Turn your expertise into a scalable revenue stream
Your expertise is valuable—but managing a commercial training business shouldn't require multiple systems. CYPHER Learning combines storefront, payments, automation, learner management, and AI-powered training in one platform so you can grow revenue while reducing administrative work.
Offer a secure, consumer-grade checkout experience with integrations with the most popular payment gateways, such as PayPal, Stripe, Authorize.net, Flywire, PayUbiz, PayU Latam, Telr, Conekta, and YooMoney. Your global audience gets a seamless checkout experience while their payment information stays secure.
Offer unlimited access to a collection of courses for a monthly or annual fee. Ongoing access enables users to revisit content as often as they need to. Subscriptions are an excellent option for study aids or tutorials, or just as a way to offer a large assortment of courses for a great value, similar to a streaming service.
Create bundles of courses and/or digital media and sell them as a package at a single price. Bundles enable you to streamline sales by grouping courses that typically go together or to incentivize larger purchases.
Sell digital media effortlessly - whether it's audio, video, or e-books, directly from our course catalog. Diversify your offerings, attract a wider audience, and maximize your revenue streams by offering supplementary resources.
Boost sales with discounts and coupons. Our platform supports bulk discounts and flexible coupon codes, so you can tailor promotions to your audience, encouraging higher conversion rates and fostering customer loyalty. Discounts can be automatically applied to purchases over a certain amount, encouraging large purchases.
SEO is crucial for making your site and courses easily discoverable. Use our features to optimize your content for search engines. Set up search engine indexing, add relevant keywords, a meta description, and more. Customize the SEO for each course page, and optimize pages for specific learning items like subscriptions or digital media, each with its own catalog overview page.
Reviews matter. Encourage user feedback to increase course sales. Reviews are prominently displayed on course overview pages, boosting credibility, and engaging potential buyers, fostering a sense of community and trust. You can accept or dismiss reviews and choose whether to publish them or not.
Integrate seamlessly with Mailchimp for powerful email campaigns. Design and send emails to your audience, and effortlessly manage contacts. Import and export contacts directly, creating new learner accounts when importing. Streamline your email campaigns with this integrated solution.
Expand your reach through affiliates. Sign up affiliates to promote your courses using their unique referral links. Set commissions, receive notifications, and effortlessly manage affiliate payouts via PayPal. Gain insights through detailed affiliate reports to maximize your sales potential and tap into new markets through effective partnerships.
Our platform supports worldwide tax rates, including sales tax, value added tax (VAT), and Goods and Services Tax (GST). We offer integration via our App Center with Avalara and TaxJar, which can calculate these taxes for you, reducing your administrative overhead.
Leverage the powerful automation throughout the solution to trigger actions when users make purchases. Go beyond enrolling them in courses, and add them to groups to get value-add collaboration, award points, or drip them new content. For subscription cancellations, implement custom notifications to gather feedback on the reasons.
CYPHER lets you generate reports on e-commerce revenue, what you’ve sold and how much, and learner participation metrics. You can also view report results graphically for a quick overview. Administrators, trainers, and course creators can access the data needed to grow the business.
Webinar on e-commerce
E-commerce feature benefits
| Feature | Function | Benefit |
|---|---|---|
| Integrated payment processing | Allows customers to process payments directly through CYPHER using Stripe & PayPal. | No need for third-party e-commerce platforms (e.g., Shopify, Teachable). Saves money on platform fees and simplifies transactions. |
| Automated enrollment & access | Automatically enrolls learners immediately after purchase. | Eliminates manual work—no need to track payments, manually enroll students, or delay access. |
| Course bundles & subscriptions | Enables selling individual courses, course bundles, and recurring subscriptions. | Increases revenue opportunities by offering flexible pricing models (one-time, recurring, bulk packages). |
| Multi-currency & global payments | Supports multiple currencies for international transactions. | Expands market reach—easier for global learners to purchase without conversion barriers. |
| Discount codes & promotions | Enables customers to create discounts, coupons, and special pricing offers. | Boosts sales & engagement by running targeted promotions to drive urgency. |
| Self-service purchase & checkout | Learners can buy courses online without admin intervention. | Reduces workload for training teams and provides an intuitive, frictionless purchase experience. |
| Revenue & sales reports | Built-in analytics track sales, revenue trends, and learner purchases. | Easier decision-making with clear insights into training sales performance. |
| Secure payment processing & compliance | Transactions are encrypted, PCI-compliant, and secured via Stripe & PayPal. | Protects customer payment data and reduces fraud risk. |
| B2B/Bulk purchase support | Allows companies to buy courses in bulk for employees. | Enables corporate training sales without the need for manual invoicing. |
| Seamless LMS integration | Sales data, enrollments, and progress tracking are managed within CYPHER Learning. | No need for third-party tools like Zapier or APIs—reduces tech complexity and cost. |
See e-commerce in action
“Working with CYPHER has allowed us to have a greater reach to provide education to more in the aesthetics industry” through “affordable, online courses and exclusive access to courses via access codes or discount codes.”
Kai Atkinson, Educator, Derma Aesthetics
“Digital media resource sales have continued to grow exponentially since transitioning to CYPHER, and the e-commerce functionality now allows us to provide micro learning, live digital events, packages of events, bundled products and services, monthly and annual subscription packages, and pre-sales.”
Phill Bevan, Community Advisor, VETR
“We operate an online education platform that sells courses to audiences all over the world. We have a global audience, and we use CYPHER Learning as our primary learning management system. CYPHER Learning is our only LMS.”
Hana Tisserand, Co-founder and Operations Manager at Tisserand Institute