One of the things I’ve heard most frequently lately from my e-learning entrepreneur friends is that nowadays, people go for shorter educational interventions since most learning is happening online. I...
I want you to take a moment to relax, no matter where you are. Think about your favorite memory ever. Close your eyes and take a deep breath. Which details do you remember? Were you alone or with some...
Instagram is a social media staple. More than a billion active users are on the platform, and “instagrammable” is now an actual word in the Merriam-Webster dictionary. The platform is constantly growi...
Email is still a top contender when it comes to reaching out to current or potential learners. Promoting course offers via email has good returns in the long run. However, the most effective way to bu...
It may look like it’s a new trend, but influencers have actually been around for a very long time. The classic one that comes to mind is Farah Fawcett advertising hair care products – and I was not ev...
Online learning implies multiple challenges that both instructors and learners have to face. Learners need to develop and use their attention skills to engage with an online course, while instructors ...
Imagine that you want to run a marathon. You need comfortable shoes to support a proper running form, so you go into the store to find the perfect pair. However, the store only carries a men’s size 10...
There are many challenges in the life of an entrepreneur. It’s equal parts stressful and rewarding. Looking into my friends' experiences, I’ve noticed that while there’s always that enthusiasm at the ...
Promoting your business is both easier and more challenging to do online. The easy part comes from having all the tools available with one click (and very often for free); the hard part is that it's j...
We live in an informational era with everything we need to know and more at our fingertips. This is especially beneficial for learners in general. Since we all know that lifelong learning should play ...
“I’ll get to it when I get to it.” “I work better under pressure.” “I don’t have the time for…” Sounds familiar? Let me tell you a story. A few years ago, I used to work as a trainer. I loved deliveri...
You research your target audience. You build your learner persona. You put in a lot of effort in doing your homework and then even more sweat and tears in producing top-notch content since good conten...
The success of any landing page, retail site, app, and even e-learning module is very much connected to the quality of the user experience — or UX. Today’s internet user is a very discerning customer,...
E-learning design requires creativity in terms of course structure, content, and delivery. As course creators, we need to think about successful outcomes such as high retention and completion rates. W...
The term small business usually makes people think of a young, enthusiastic person building a startup in their parents’ garage. It’s also the general opinion that small businesses are built with very ...
Tools that aim to make our lives easier appear all the time. If you happen to be a solopreneur who also wears a marketer's hat from time to time, there are plenty of options to choose from. Everything...
