Designing any online learning material in 2020 requires being familiar and at ease with a number of presentation and delivery methods. Video content is among the most popular ways the modern adult lea...
The prospect of filming yourself and putting that material in a course may feel a little nerve-wracking. Even if you are confident enough that you have the proper filming equipment, the capacity to op...
Just do it! was a remarkably successful advertising slogan but it doesn’t quite apply to a situation where you want to create and market a new product online. There are a number of things you have to ...
There is an ongoing race for grabbing people’s attention on social media. Everybody from marketers to NGOs, bloggers, news sites, educational sites, medical providers and so on, seem to want at least ...
This post has been updated on June 23, 2020. The modern learner is used to all kinds of technology and has everybody, from friends on social media to retailers, competing for their attention. Needless...
User generated content is becoming more and more popular. Surely, Hollywood’s blockbusters are still drawing tons of attention and making obscene amounts of money but the much shorter, on a budget pro...
In the early days of photography, all was staged in the minutest detail imaginable. That’s mainly because there wasn’t the possibility of retakes – you got stuck with whatever the result was. Most pic...
As long as businesses have been around, their goal has been to achieve maximum visibility and credibility. Those are trademarks of success. In the old days, merchants would do their best to get the be...
This post has been updated on May 18, 2020. Think of the most recent time you subscribed for something online, whether it was free or came at some cost. You most certainly did it because you were conv...
With so many online courses available these days on several great platforms, it’s rather difficult for you as a content creator to push forward your own product and make it stand out of the crowd. SEO...
“The man who invented autocorrect just passed away, may he roast in piss.” This rather shocking but hilarious little statement was viral (at least in my digital neck of the woods) not so long ago. I a...
When you first read the title of this post you might think it’s a useless read. Really now, how hard could it be to talk to people who have the same interests as you? You could simply say ‘hi’ on soci...
First impressions are not always accurate, but boy do they count! Since they are formed at the initial point of contact, it’s very hard to correct them in time so if you are a digital marketer, you ne...
This post has been updated on March 26, 2020. Email campaigns are very popular these days. All my inboxes are full of various offers, discounts, and calls to action. Some I open, some I delete and if ...
Online advertising has become increasingly important lately. It is difficult to quantify how much time people spend browsing offers but here are some interesting statistics about 2018: Businesses make...
Email is still the number one way of reaching potential customers online. You write a witty newsletter, you pack it with a nice offer and an engaging call to action and you send it to... well, a list....
