Online marketing is a fairly new field and a very dynamic one. Channels appear and fade, user preference is constantly transforming and there is a fierce competition to attract and keep attention. The...
The evolution of the world wide web and everything having to do with it has enriched our daily vocabulary with numerous new terms. However, it is sometimes hard to keep up and know exactly what each w...
This post has been updated on April 30, 2020. Often referred to as „the world’s second-largest search engine”, YouTube started back in 2005. The first video ever posted was from San Diego Zoo and it w...
In the old days (which were not too long ago but with the speed everything is changing is sure seems that way) you could find `your crowd’ in certain physical venues – pubs, art galleries, theater hal...
What's in a name? That which we call a rose By any other name would smell as sweet. Shakespeare’s lines in reference to love that knows no boundaries and does not abide by old rules of clans and feuds...
Stories are as old as humanity itself. They were used to make sense of the world, to establish order and rules and lately to entertain. The educational potential of storytelling has also been used in ...
Would you like fries with that? That is probably one of the most spoken questions in fast food restaurants all over the modern world. For over seven decades McDonald’s has been serving up hamburgers t...
Selling is in our genes. Even those of us who think they are not cut out for commerce will prove to be the best sales people when we care deeply about something and need to convince others to get on b...
We have all, at one point in our lives come up with something that seemed brilliant to us but eventually turned out not to be that great (or even a terrible idea in some cases). It’s an unfortunate si...
Marketing a product or service online requires constantly being connected to the latest tendencies and coming up with something that is new and refreshing almost every month. While some trends have th...
Selling your online course is no easy endeavor. Regardless of how good it is and what a tremendous impact it promises to have on participants, it’s really how you manage to market it that will have th...
When it comes to online advertising, there never was a better time for it. If only a few years back most of internet publicity consisted on pay per click or display ads, current conditions allow for a...
For years I have been stalking my friends when they were on vacation with texts or emails saying “Hi! Hope you’re having fun! I know you want to send me a postcard, my address is …”. Of course, I also...
Peer recommendation is one of the top reasons people decide to make a purchase. In a world where pretty much everything has moved (or at least has some kind of presence) online, products and services ...
Influencer marketing is still a rather recent thing yet it has taken off in an impressive way. Due to the speed with which everything seems to be evolving these days, influencers are now recognized as...
Ever since Robert Cialdini published his findings about influence and its principles, the theory has been the ever-blinking beacon in a sea of constant change and uncertainty. To this day sales and ma...
