Social media is a hub for tons of brands to promote their business products and services to customers like you. But it's not every ad that you come across that sticks with you, is it?
Before now, finding an exciting brand name simply required the use of your initials and adding "Inc." or "& Sons." Now, the industry has evolved, and you need to think deeper to come up with unique name ideas if you want your brand to capture the attention of potential learners.
Three tips to help you find the perfect brand name
At this point, finding a unique name for a business sounds like a difficult task, but it is not impossible. There are three steps you need to follow:
1. Understand why your brand exists
The first steps are always the most crucial because they set the pace and tone for the rest of the brand naming process. Without a proper understanding of what your brand is and why it exists, you can't create the perfect name that truly defines its identity.
There is one tool that makes this first step easier, and that's brand imagination. Brand imagination is simply the ability to create a mental picture of your brand. It requires you to understand that your business venture is what your brand offers, but your name tells the customers how to view your brand.
For example, ClickFunnels is a unique brand that provides websites and sales funnels for business individuals. Just the name ClickFunnels is a proper depiction of the services rendered by the company, making it easier for this name to stick in the minds of customers.
And so, when coming up with a brand name, you need to understand the following elements of brand imagination:
- What is it that your brand offers to the market?
- How do you want customers to feel about your brand?
- What tone are you going for?
- What are the values you want your brand to be associated with?
It is only after a proper understanding of these elements that your brand naming process becomes a walk in the park.
2. Creative brainstorming sessions
It's time to get the mind buzzing and allow the creative juices to flow out like streams of water. Gather your colleagues, partners, or friends; grab the chalkboard and some markers and begin to brainstorm different name ideas.
One important fact about this stage of the brand naming process is that you're not analyzing any brand name yet, so don't be shy to write down any name, and we mean any name that crosses your mind. There are other vital tools you can employ to make the brainstorming phase much easier. These include the use of:
- Rhyming words
- Industry slangs
- Root or base words
- Words of visual meaning
In addition, you need to shortlist your brand name ideas based on your proposed brand tone. Take, for instance, the company called PatientPop. As a company that specializes in aiding healthcare providers to boost their reputation with customers, they've gone for a modern, catchy, and fun brand name.
3. Brand name idea validation
To conclude the process, you need to pass the shortlisted names through a series of tests that include:
- Audience feedback: how receptive to the name the audience is.
- Domain name: is the domain name in question readily available and easy to remember by the audience
- Trademark: is the proposed brand name already trademarked by another brand?
Don’t be discouraged if the name is already trademarked—you can always go back to the shortlist or alter the name to suit your brand.
At the end of the day, finding the perfect brand name is an important aspect of every brand's identity. A good brand name is what makes the difference between a solid e-learning business that attracts sales and profits and another that falls short. Therefore, you need to commit to the task of finding a brand name through the outlined steps above.