Anyone with substantial knowledge in any field of expertise can become an online course creator. However, making your course visible online is no easy task. There are a lot of side skills you should master, from design to marketing to sales -- and this can become quite overwhelming to most.
Last time we talked about the underlying reasons why any knowledge entrepreneur should consider outsourcing parts of an online course. From lack of knowledge to lack of time to not wanting to deal with some steps of the course creation process to wanting to focus on adding extra value, reasons abound.
Now let’s focus on some of the aspects you can outsource in order to have the perfect results for your online course.
Which parts of your online course can you outsource?
If time is not your best friend, but you still want to take the opportunity to offer your knowledge in an online format, outsourcing is an option you shouldn't take lightly. Online courses include much more than just pure knowledge, things that you may not be familiar with.
Perhaps it’s better to turn to freelancers and other professionals to take some pressure off your shoulders. Here are a number of areas you can trust them to help you with:
Every knowledge entrepreneur wants to be able to provide a product that is wanted and needed. Moreover, finding a niche for your product to be developed and marketed into is among the first steps in having an online course on the market.
All these details are hard to find on your own. Getting the help of freelancers to do all the research needed in the whole process will give you a solid start and good prospects for your online course.
Read more: 10 Tips on finding your niche in the knowledge commerce industry
A specialist in course design that has teaching experience and knows how to organize learning content will be able to develop the right design for your course. If you are worried that you won't o find the right framework for your content, an instructional designer can be what you need.
Graphics, pictures, logos, templates, animations are key elements that complete an online course, allowing you to add visual meaning throughout it.
Although you can learn how to create and use these elements by yourself, having a graphic designer use their creativity on your course will improve its quality.
Videos are the best teaching tools in e-learning. They are engaging and accessible, mimicking face-to-face instruction. But videos in online courses involve what is called post-production.
If you don't know or don't have the right tools to edit your own videos, specialized freelancers can give you beautifully and coherently edited videos.
You may also have explainer videos that require voice over. If you are not comfortable with using your own voice, outsourcing is the solution.
Read more: Considering video as a marketing tool for your online course
Copywriting, proofreading, editing
If you know what you want to include in your course, but you are not a fan of writing, there are professional writers out there willing to put your ideas into the right words to create the best e-learning material.
If you do enjoy the process of writing all your content, you might find it useful to have an editor to proofread your texts and make sure they are relevant and consistent.
Content development and repurposing
Whether you own one online course or many, you might want to build a brand for yourself. To do that, you need to consider repurposing your content to make it available in other formats, such as e-books, articles, checklists, reports or blogs. Doing all these is time- consuming and can be overwhelming, so you can hire someone to do the job for you.
Read more: 6 Personal branding tips for knowledge entrepreneurs
Search Engine Optimization (SEO)
SEO is a very important part of online marketing. To have the best search ranking you need effective strategies and the right keywords to make it happen. This task is only for professionals and it requires a lot of experience, otherwise, you won't have the results you’re looking for.
Social media marketing
Social media is the go-to marketing tool. Besides making your course known, social media allows you to share testimonials from real customers for a boost of confidence in your course.
In addition, it’s great for creating customer communities where you can curate relevant content on a regular basis, allowing you to reach a wider audience.
Knowing how to do all this organically and effectively is a task for professionals.
Email marketing is still one of the best ways to market products online. For building an email list, nurturing campaigns for your audience, building anticipation for your course, this type of product promotion is as effective as always.
However, having the necessary skills to tackle everything takes a lot of time and effort. That is why you should delegate this task to freelancers.
Ads should envision what your course is all about. Choosing to outsource this marketing aspect is challenging because the freelancers you choose to work with need to have a coherent picture of your online presence so as to be able to portray and project it to your audience.
Having the same people do everything related to online marketing for you will create a harmonious image of your course and your brand on the market.
Read more: Promoting your online course through online ads: What are your options?
Keep an eye on the Entrepreneurs Blog!
Outsourcing is one solution to many stringent problems that course production may cause. Letting experts do some of the job for you will allow you to put all your energy and time into the things you like and want to do, giving your course a fair chance to succeed.
But if things sound too good to be true, then they probably are. Next time we’ll explore a few of the benefits of outsourcing parts of online courses, as well as a few challenges associated with it.
So keep an eye on the Entrepreneurs Blog!