The last two years have been difficult for businesses across all sectors. Most entrepreneurs saw their lifelong dream get crushed. This year in October, 44.9 percent of US businesses saw a moderate negative impact. However, some companies flourished during these troubled times.
These entrepreneurs moved their businesses online and even started creating online courses, among other side hustles. So, as the end of the year approaches, let’s have a look at some of the most critical lessons from the pandemic for knowledge entrepreneurs:
1. Go digital
The pandemic-induced lockdowns forced businesses to shut down and customers to start looking for products and services online. Having an online presence is crucial to keeping your company afloat.
Whether you’ve decided to create courses on preparing tasty wedding cakes or teach people foreign languages, you can always count on social media and email marketing campaigns, among many other strategies to grow your e-learning business.
2. Focus on work-life balance
During the pandemic, many people from different industries started working remotely. The first few weeks were great. However, separating your personal and professional life often comes with challenges since not everyone has a designated office area at home.
Entrepreneurs learned that the most effective way of working is by implementing a schedule that they stick to, taking breaks to catch up with friends and close ones, and taking time for their hobbies.
Read more: 4 Top tips for improving work-life balance as a knowledge entrepreneur
3. Be ready to reinvent yourself
Whether we are talking about joining a new platform or updating the course content on your learning platform, you need to be prepared for change at any moment as a knowledge entrepreneur. To keep your audience engaged, you need to develop something innovative.
It’s easy to attract and maintain a social presence online if you put your own twist to it. These past two years more than ever, entrepreneurs who managed to stand out from the crowd are those who were not afraid to be themselves.
4. Communication is the way forward
Since many in-person conferences were canceled this year due to the pandemic, knowledge entrepreneurs had to polish their communication skills. They need to communicate regularly with their existing learners to preserve relationships and build new ones.
Zoom meetings are straightforward, but other collaboration tools such as groups enable you to start learning communities that are more valuable to learners.
Read more: 9 Tips on how to build a learning community using LMS tools
5. Breaks are important
Digital fatigue and a considerable workload will often lead to burnout. Most entrepreneurs learned that breaks are essential for a happy life. Whether you like treating yourself to a spa session or plan to take a break from social media, you’ll feel much better in no time.
You might feel guilty about taking breaks from your work life, but they are mandatory and make you more efficient and productive at your job.
6. Outsource the skills you need
You can try out different online tools to make your work easier, learn how to edit photos and even automate your marketing processes to boost efficiency.
However, you might have a lot of expertise in your field, but certain aspects are difficult to manage. For example, you can always ask for outside help when creating professional videos for your online courses, find skilled proofreaders and outsource many other tasks to freelancers.
Read more: 9 Tips for working with freelancers to grow your online course business
7. Always have a backup plan
During this pandemic, many entrepreneurs understood the importance of having a backup plan and preparing for the unexpected. It’s easy to get overwhelmed, but knowing that you can’t control everything will give you some peace of mind.
Even if you don’t have a plan B set in place, take a few moments to find realistic solutions to future problems and discuss them with others. A second opinion never hurts!
Happy New Year!
As a new year approaches, this is an excellent time to reflect on the lessons that you’ve learned, make realistic plans for the future, and be grateful for what you’ve achieved so far! Most of all, this is a time to celebrate with your close ones! Happy New Year, everyone!