As an entrepreneur, you are the core and image of your business. It’s essential to think about your personal brand and how you want to be perceived by the world.
Personal branding is even more important for a course creator, as your name appears right next to your course and people want to know who’s behind it. Personal branding done right might also help you get more awareness and increase course sales.
Don’t worry! You don’t have to be a marketing expert to achieve this. You just need to learn a few key practices that will help you build your personal brand quickly and efficiently. Let’s have a look at them:
Define what you want to be known for
What are your core values? What are your likes and dislikes? What makes you unique? Use this information to put together a short bio for your website. This bio will serve as a core guideline: how you design your website, what type of messaging you use, what kind of things you share on various channels, etc., should all be in alignment with your brand image.
Create a brand identity
Creating a brand identity is about paying attention to the small details that make a big difference. Ensure that you’re using the same name and pictures on your website and social media, as it will be easier for people to find you. Use the same bio description on all channels and align all visual elements such as fonts and colors to work well together.
Find and connect with your audience
The key to finding your true target audience is to get very specific. After selling a few courses, look at your sales data. You might notice that your courses are mostly bought by one type of person, for example, men aged 25-35. That’s the target audience that you need to connect with. Find out where they spend their time online and engage with them on those channels.
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