Words, names and titles matter. Marketers are especially aware of this and seek to employ the great power of semantics and semiotics in order to draw attention and ultimately close the sale. When you are trying to sell a freshly designed online course, the title is probably the most important aspect of it, as it is the first thing your potential customers will make contact with.
There is no perfect recipe for creating the perfect title for your online course but there are some things to consider before deciding what the name of your course should be. Here are eight of them:
Short titles fit well in posts, tweets, URLs when you need to share them online. If it’s easy to read, there’s a better chance people will notice it and figure out what it is about.
Obviously, you’ll want people to talk about your course, since starting conversations is a great way to grow your customer base. If your title has words that may be difficult to write correctly, people will avoid typing it.
Even if your course deals with more complex information, the title should only comprise one concept, two at most. Trying to squeeze more in there will only render it confusing.
People may take a look, scroll away and then some time later think of coming back. A memorable title uses alliteration, smart acronyms or a surprising contradiction in terms.
It is wise to include words that illustrate the most important concept in the course and show its significance.
It needs to give an idea of the overall style as well as provide some hints to the content, without giving too much away. A preview is not a summary.
The modern-day internet user is highly visual and with so much great content out there, they can easily spot any inconsistencies. The cover image has to be in perfect sync with the title.
Before you set the title, do a search to make sure that it isn’t already used, lest interested customers might be thoroughly confused by the double results on a search.
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