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CYPHER LEARNING Blog

Entrepreneurs

How to apply discounts on online courses and skyrocket your sales

Everyone loves saving money, so it might be tempting to offer discounts on online courses regularly. Even psychological studies prove that people get a boost of oxytocin, the “feel-good” hormone when ...

How to create a unique selling proposition for your online course business

Learners have many choices when deciding which online course to purchase, so one of the most important marketing tasks for online course business owners to tackle is learning how to create their cours...

The pros and cons of creating a mini course to attract more learners

Bigger isn’t always better, especially for course creators who are looking to increase their profits through alternative revenue streams. Additionally, building a full-length course takes time, energy...

How to create and sell an evergreen online course

As a knowledge entrepreneur that sells online courses, there are plenty of ways to make your business more lucrative. One way is to invest time and resources in creating more courses. Another one is t...

10 Steps to sell online courses to big companies as a knowledge entrepreneur

It’s an exciting time to be a knowledge entrepreneur. The global e-learning market is projected to reach $240 billion in 2022 and $374.3 billion by 2026. This is an excellent opportunity to grow your ...

Top 5 social media marketing challenges for course creators and what to do about them

Social media is one of the best tools for course creators to market their products effectively. When used correctly, it provides platforms for reaching online audiences and multiple ways to expand int...

9 Tips for writing a great webinar invitation email as a course creator

Writing a webinar invitation email seems simple at first. However, on closer inspection course creators must convince prospective or current learners to attend, and here is where it becomes more trick...

Hiring a virtual assistant: 7 Steps that online course creators need to take

As a learning entrepreneur, you start out as the creator, marketer, support specialist, and sales rep. However, once the business grows, you need to focus more on the things you alone can do – main on...

8 Barriers to learning in online courses and what to do about them

As a course creator, you know just how much time and effort it takes to create the perfect learning resource for your learners. After spending countless hours doing research, writing engaging content,...

Why the ADDIE training model can help anyone create engaging online courses

Creating engaging online courses is both a desire and a necessity for knowledge entrepreneurs. However, you can meet many obstacles along the way, starting from the fact that maybe you’re new to the g...

Pre-selling an online course: 5 steps you need to take

Question: What is the worst thing that could happen after you create an online course?  Answer: No learners.  I’m sure this thought crossed your mind at least a few times before you decided to sell co...

How to use the LMS e-commerce feature to support your e-learning business model

E-learning is a fast-growing industry. It is now estimated that by 2030 the global e-learning market size will reach $840.11 billion. Now is the right time for knowledge entrepreneurs to choose the mo...

Are you a course creator cursed with knowledge? Here’s how to break the spell for good

As an e-learning entrepreneur, you rely a lot on feedback. In an ideal world, the feedback would always be positive, but in reality, many course creators find themselves in a situation where learners ...

How to create an affiliate program for online courses in your LMS

Course creators have many options for marketing their online courses. You can use email marketing, set up social media ads, and create a blog — all of which can easily be done through a learning manag...

How to raise your online course price without feeling like you're selling out

After putting passion, effort, time, and financial resources into creating your online course, you have to choose a price. This is where most knowledge entrepreneurs get stuck.  For many, pricing thei...

How to effectively collect learner feedback with site-wide LMS surveys

Being a learning entrepreneur means you constantly have to be one step ahead of your competition, which is only possible if you have enough information.  You can benefit from every insight to ensure w...

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