As a course creator, you spend hundreds of hours working on your online course. Most of the time, you’re giving it all you’ve got while juggling other commitments. It’s very discouraging to see that l...
Whenever people search for new online courses to take, they have many decisions to make. Since that can get overwhelming quickly, learners often look at the description, read a review or two, and clic...
The e-learning space is a free-for-all, with many courses sprouting each month on various platforms. This situation is obvious when it comes to certificates and what they mean for online courses. As m...
Working with freelancers is super common in the online course industry. Nobody’s saying that you can’t do everything on your own, but in reality, even the most successful course creators need help wit...
Once you’ve found your bestselling online course idea and maybe even got around to put it to the test through buyer persona interviews, it’s time to actually roll up your sleeves and get to work. This...
Becoming an expert in any field takes years and years of work and learning. Even so, most subjects are complex, and it’s hard to keep up with new findings or trends. When you’re a course creator, this...
The overwhelming majority of advice for course entrepreneurs is centered around things that you can control. For example, customize your course website to match your brand! Or, use email marketing tac...
As an online marketer, one of my online habits (it’s weird, I know) includes reading reviews, particularly bad ones. For example, I get a kick out of bad reviews of books I enjoyed because there’s suc...
What do Mulan, The Lion King, The Lord of the Rings, and Odyssey have in common? They feature different characters, of different genders, in various historical contexts, and one of them is a lion (a h...
Responsive design is like any other good design example. You can go about your day and never pay attention to it, but it’s glaringly obvious when it’s missing. We all know plenty of websites that won’...
I want you to take a moment to relax, no matter where you are. Think about your favorite memory ever. Close your eyes and take a deep breath. Which details do you remember? Were you alone or with some...
Imagine that you want to run a marathon. You need comfortable shoes to support a proper running form, so you go into the store to find the perfect pair. However, the store only carries a men’s size 10...
“I’ll get to it when I get to it.” “I work better under pressure.” “I don’t have the time for…” Sounds familiar? Let me tell you a story. A few years ago, I used to work as a trainer. I loved deliveri...
When it comes to guest blogging, we’ve already talked about the best practices that knowledge entrepreneurs should know—things like following their guidelines and having a friendly approach. If they’r...
Since you’re in the business of sharing knowledge, blogging pays off — it’s your chance to show people who you are and attract them with great content. Guest blogging is a little different as it’s you...
What makes an online course option more attractive than another? How can a learner decide faster to purchase a course? Why aren’t my conversion rates as good as they could be? These are a few question...
