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CYPHER Learning named a G2 Best Software Awards winner 2024
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Graham Glass

Graham Glass

Graham is the CEO and Founder of CYPHER LEARNING and the creator of NEO, MATRIX, and INDIE. He is a serial entrepreneur, e-learning expert, published author, and former educator.

How to go from coaching to e-learning as an entrepreneur

This article was originally published in Entrepreneur on July 19, 2022. In my line of work as the CEO of a learning platform company, I come across and engage with a variety of business coaches. And a...

Building a great personal brand on LinkedIn as a knowledge entrepreneur

At first glance, LinkedIn is not the most popular social platform on the web, nor does it have such an impressive number of users as those usually in the spotlight. However, if you look closer, there ...

How to avoid customer churn as a knowledge entrepreneur

When your business is in its growth phase, it feels gratifying and even exhilarating. Each new customer is a victory, and you are right to celebrate it. Then, some time down the road, some of these cl...

How to make sure you deliver what the customer needs as a knowledge entrepreneur

When you're a learning entrepreneur, especially in a certain niche, it's likely that you'll occasionally be asked to create courses on demand. That can be very good business, especially if your client...

How to define your learner persona and why that matters

Few things are more annoying than being targeted for a product or service that is either redundant or of no use to you. Each morning at 9:04 A.M., immediately after dropping my kids off at daycare, I ...

Making a contingency plan for your e-learning business

Is your small e-learning business running smoothly right now? You may think of writing a contingency plan just in case this all changes tomorrow. Is your business showing signs of slowing down? You de...

Why you need a competitive analysis for your e-learning business

When you’re excited about a new course idea, it feels like nothing and no one can stop you. The optimism wanes as soon as you face the online course market’s reality: hundreds of others have had the s...

How to set a price for your online course

When you start a business centered around something you love to do, it can be relatively easy to lose sight of the financial aspects. In the case of online course creators, the entrepreneurial game ca...

Getting people to buy your online courses in COVID-19 times

Whatever marketing strategy you had at the start of 2020, it’s clear that, by now, it’s very little useful (if at all). The global health crisis has changed everything. Luckily, in the case of online ...

How to tell if your online course is doing well

There comes a moment where you have to ask yourself: is my online course successful? Sooner or later, you’ll have to take a good hard look at your work and decide whether your efforts have paid off. F...

Mastering course automation in 4 simple steps

Before the first ATM came out, people had to actually stand in a line and wait to get cash from the bank. It seems a “no duh” fact, but we rarely think about the convenience of simply going to a machi...

Taking your offline business online — a jumpstart kit for entrepreneurs

Needless to say, given the recent pandemic, small business owners are canceling events and face to face training sessions at a growing speed. There’s a race to move these events and other activities i...

10 Course automation tricks you need to save time

Opening your course to the world brings many possibilities. Still, one of the most cited reasons behind boarding the online course train is the generation of passive income. That’s because when people...

What you can do about low online course completion rates

This post has been updated on April 9, 2020. When people first enroll in your online course the enthusiasm is at an all-time high. Finally, the thing you’ve worked so hard for starts to pay off. Howev...

Why business owners should sell online courses

When most people are starting out with online courses, what they have in mind is building an additional stream of income. They might have a day job, or other side hustles, and are not really looking t...

How to budget for your online course business

How much does it cost to create an online course? That’s one of the first questions that come to mind when entrepreneurs decide to embark on this journey. Just ask Google: If you’re aspiring to get on...

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