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Best practices / Derma Aesthetics

Where beauty meets brainpower

Derma Aesthetics transforms education hub with CYPHER - customized, global, and user-friendly learning

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With 30 years of product development, dermaviduals’ bespoke skincare range has achieved global success amongst top skin aestheticians and health professionals. Dermaviduals products are manufactured by KoKo GmbH & Co.KG to the demanding standards of Dr Hans Lautenschläger, an international leader in pharmacology and chemistry. As with fingerprints, everyone’s skin is unique, hence our individual approach to skincare. In 1994, Dr Hans Lautenschläger and his team of research experts created a bespoke skincare range designed to treat individual skin types and conditions, setting the products apart from the conventional blanket-approach skincare solutions of the day. Read on to learn how Derma Aesthetics used CYPHER to train their learners in a self-paced format.

“The ease of use and ability to create and upload our educational content easily. We are in control of how we use the platform and have the ability to update and manage how our platform looks and functions at the click of a button.”

Kai Atkinson, Educator, Derma Aesthetics

INDUSTRY

Healthcare

COMPANY SIZE

Enterprise

HEADQUARTERS

Global

SERVICES

Skincare

Previous user interface is being shown. New look launched in 2024.

The challenge

  • Finding a suitable platform to accommodate the evolving educational needs of Derma Aesthetics
  • Ensuring ease of use and customization capabilities to align with business requirements
  • Streamlining the adoption process and simplifying registration for learners to enhance the learning experience

The team at Derma Aesthetics spent time researching and investigating many of the options available to create a platform that would work with our business model and provide us with a structure allowing for the continued growth and evolution of our educational courses. CYPHER Learning® was originally recommended by others in the industry and after further investigation, we decided that CYPHER was the best choice for our business.

The solution

Implementation

To simplify and streamline the registration of our learners, we created Step-by-Step Guidelines that were easy to navigate to ensure ease of understanding and a positive learning experience. We also offer prompt customer service with a direct email to the Education Registrar as well as a direct phone line to the Education Department, here at Derma Aesthetics, in case learners have any questions as they go through their materials.

Features

  • Access & Discount Codes: They provide security to our Learning Management System and allow us to provide a customised and tailored approach to our Education Hub.
  • Customization: The ability to completely customise our Learning Management System to reflect our company’s brand colours, visuals, personality and protocols.
  • Support: The impeccable support from the team at CYPHER Learning. The team are very quick to respond to online enquiries and they go above and beyond with their timely responses (regardless of time zones).

User engagement

Our ‘Education Hub’ is a major focus for our business and we have several different initiatives in place so that will see our online education portal reach even more aestheticians, not only in Australia and New Zealand, but globally.

“Working with CYPHER has allowed us to have a greater reach to provide education to more in the aesthetics industry.”

Kai Atkinson, Educator, Derma Aesthetics

The results

  • Utilizing CYPHER Learning® for its ease of use and customizable features, recommended by industry peers
  • Leveraging CYPHER's platform to create and upload educational content effortlessly
  • Implementing step-by-step guidelines for learner registration and offering prompt customer service to address any queries

CYPHER Learning have been a great support and are willing to provide additional ongoing assistance where needed. The Support Forum has been a good touch point allowing us to ask questions and continue to work on the learning platform, regardless of time zones. This makes the portal extremely flexible no matter where you are in the world.

At first it was quite overwhelming because there was so much information, but as time went on, and with support from CYPHER, it became second nature to us. Internally, following the pathway of the CYPHER style, we developed easy-to-follow and navigate guidelines to support our internal and external users who wish to complete courses within our system. We also love that we can showcase what courses are about by writing descriptions and welcome instructions for courses, as well as prompting users with pop-ups and reminders about course completion and deactivation.

“Flexibility to learn anytime and anywhere. Affordable, online courses and exclusive access to courses via Access Codes or Discount Codes. We also love how we can customize our learning platform to how we aesthetically want it.”

Kai Atkinson, Educator, Derma Aesthetics

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