Stories are almost as old as humanity itself, and their role in history has always been elemental. Recently they have been artfully exploited by everyone from big Hollywood studios, multi-national advertising companies, and even small-scale entrepreneurs building their own brand. When it comes to corporate learning, stories have been present both in classroom sessions and e-learning modules for a long time.
Highly effective in being remembered for themselves, stories didn’t always help with knowledge transfer. Doug Stevenson’s “Story Theatre Method”, based on years of experience in the film-making industry, provides a framework for a more applied approach to storytelling.
I have already talked about the importance of being strategic when choosing the stories to tell and making learning moments vivid in the audience’s mind.
Read more: How to start with storytelling for business training
Now let’s explore a few best practices of using storytelling in business training programs that help instructors gain the audience’s attention and convey a desired message that they can then act upon, based upon Stevenson’s Theatre Story Method:
The iconic Jedi Grand Master with his big eyes and his green complexion is the epitome of strangely phrased imparted wisdom. That’s why the creator of the Theatre Method chose him to illustrate the importance of such a character – the one who delivers the punch line or the memorable phrase that will make all the elements of the experience fall into place.
It can’t be the facilitator himself because, as I have mentioned in the previous article, for a story to be worth learning from, it needs to be one of “failures, mistakes and small disasters”. So, the trainer may be the hero but not the Yoda.
I was a participant in a well-being seminar, and throughout the session, the picture of an actor that seemed familiar, but neither of my fellow participants could quite place was stuck to the front wall. The most important point of that course was that each person was first and foremost responsible for their own well-being. The story was a familiar one, having to do with stress, multi-tasking, and the constant complaint that days are too short. Eventually, we learned that the poster depicted Agent Cooper from the nineties show “Twin Peaks”. He had a rule about giving oneself a present every day. I remember this ten years later, so I’d say he was an excellent choice for a Yoda.
Read more: Designing storyboards for online courses – the sure way of getting everybody on board
Improvisation is always a welcome ability, but preparation is much more desirable when telling a story with a point. The steps should be followed in order and to the last one for optimal results:
Read more: Moving from learning events to learning journeys with spaced repetition
In his book, Doug Stevenson calls this “sticking the landing with the phrase that pays”. In other words, having a really memorable sentence, a witty pun, or a reference to something that is very popular at that point will ensure that the audience truly leaves with both a tale they remember and a relevant take-away.
Nice stories that don’t have a point can be entertaining but of no value when it comes to learning. An ending catch-phrase should be as easy to remember as the notorious “winter is coming”, “just do it!” or the more recent “flatten the curve”. These are all ‘catchy’ because of the epic or emotional story behind them.
Another way to go is by using language in a creative way. My personal example is of a negotiation story I used to tell in my courses that ended with “go for the win-win way”.
Capturing and holding people’s attention is difficult. Conveying a message that can be remembered and subsequently replicated, even more so. The Theatre Story Method of using storytelling in business training offers an excellent framework for achieving both desiderates while making the trainer’s job easier, and the attendees’ experience significantly more pleasant.