Everyone likes beautiful things. Our human brain is wired to give priority to visually appealing, eye-catching things over less than beautiful ones. This stands true in all sorts of situations, from choosing our friends to scanning a website — or an online course for that matter.
If you want to increase revenue by selling online courses, you need to make sure the content is not only relevant, but also eye-catching. Here are some ideas to get you started:
This is mostly about text, but it applies to other elements of your course as well.
How to do that?
Getting the right image for an online course page can be challenging. If a picture is really worth a thousand words, you need to make sure it says the right ones. A very good course can be easily ruined by the wrong pick of images and visual elements.
If you can't find the perfect one, just create it. There are plenty of free resources online available for you.
If the elements on the page of your course are aligned correctly, the users can focus on what's important. They'll follow the visual hierarchy you carefully created instead of dwelling too much on an out-of-place element.
* Images, videos and other graphical elements may be also aligned left or right, but remember to be consistent.
Contrast can be your best friend when designing your online courses. But contrast can also be your worst enemy. Be careful of what colors you choose, and remember: less is more. Three is just as good as a feast.
It's better to avoid the combination of pure black with pure red, yellow, green, blue, or purple. Always opt for hues, tints, and shades.
Feel free to experiment with your options in either of the above categories, but don't do this within a course. The one thing you should never forget is to keep its consistency:
When you're pleased with how a lesson looks, transform the visual elements into templates, so that you can use them later. Each course should have a consistent design.
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