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Market courses (6)

The ultimate guide to attracting a sponsor for your online business

Let’s imagine that you are a hairstylist. You want to teach others how to do hair styling and so you already have a website for your online courses. Everything's going well, except that you're spendin...

6 Online marketing mistakes to avoid

Online marketing is a fairly new field and a very dynamic one. Channels appear and fade, user preference is constantly transforming and there is a fierce competition to attract and keep attention. The...

5 Patterns for creating headlines for your course landing pages

The evolution of the world wide web and everything having to do with it has enriched our daily vocabulary with numerous new terms. However, it is sometimes hard to keep up and know exactly what each w...

6 Best practices on how to get a large YouTube audience

This post has been updated on April 30, 2020. Often referred to as „the world’s second-largest search engine”, YouTube started back in 2005. The first video ever posted was from San Diego Zoo and it w...

Getting started with marketing your online course in online communities

In the old days (which were not too long ago but with the speed everything is changing is sure seems that way) you could find `your crowd’ in certain physical venues – pubs, art galleries, theater hal...

Why you need to master affiliate marketing

Together with email marketing, affiliate marketing has become the largest source of online income besides being a profitable marketing tool. Whether you want to monetize your web presence or to start ...

4 Awesome examples of lead magnets to boost your online conversion rates

Marketing has been profoundly transformed over the past decade. Whenever I hear about leads and how important they are, a specific scene from Glengarry Glen Ross – a really great film with a fantastic...

Considering video as a marketing tool for your online course

Marketing a product or service online requires constantly being connected to the latest tendencies and coming up with something that is new and refreshing almost every month. While some trends have th...

6 Novel ways of marketing your online course

Online marketing is something anybody can learn and master yet this is exactly what makes it so difficult to be truly successful. Whenever there is a venue that proves to attract potential customers a...

5 Steps to take on the marketing journey of your online course

Selling your online course is no easy endeavor. Regardless of how good it is and what a tremendous impact it promises to have on participants, it’s really how you manage to market it that will have th...

Promoting your online course through online ads: What are your options?

When it comes to online advertising, there never was a better time for it. If only a few years back most of internet publicity consisted on pay per click or display ads, current conditions allow for a...

Social media platforms to consider when marketing your online course

Social media is now part of our everyday lives, with networks connecting people and providing them with knowledge and information in just a few taps of clicks. But social media doesn’t connect just pe...

Leveraging online communities to promote your course

For years I have been stalking my friends when they were on vacation with texts or emails saying “Hi! Hope you’re having fun! I know you want to send me a postcard, my address is …”. Of course, I also...

6 Awesome tips to get more customer reviews for your online course [INFOGRAPHIC]

Peer recommendation is one of the top reasons people decide to make a purchase. In a world where pretty much everything has moved (or at least has some kind of presence) online, products and services ...

How to position yourself among your competition

Have you ever wondered how entrepreneurs manage to not only survive but to make a name for themselves on a market filled with already established brands, that seems too suffocated to even consider emb...

Finding and pitching to the right influencers when promoting your online course

Influencer marketing is still a rather recent thing yet it has taken off in an impressive way. Due to the speed with which everything seems to be evolving these days, influencers are now recognized as...

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