Promoting your business is both easier and more challenging to do online. The easy part comes from having all the tools available with one click (and very often for free); the hard part is that it's j...
You research your target audience. You build your learner persona. You put in a lot of effort in doing your homework and then even more sweat and tears in producing top-notch content since good conten...
When it comes to guest blogging, we’ve already talked about the best practices that knowledge entrepreneurs should know—things like following their guidelines and having a friendly approach. If they’r...
Since you’re in the business of sharing knowledge, blogging pays off — it’s your chance to show people who you are and attract them with great content. Guest blogging is a little different as it’s you...
Your course website should be one of your main lead generation sources. However, more often than not, visitors don’t spend enough time to get a good idea of what you are selling and how it might benef...
I have broached the subject of building an audience for your online course before. I stand by my confectionery analogy – courses are like cookies, you may present a good assortment, and they will appe...
With the rapid development of all things digital in general and social media in particular, new marketing ways and opportunities emerge all the time. Today, I am taking a closer look at Facebook group...
There are several ways of tempting potential customers to take the plunge and make a purchase. The “fear of missing out” (FOMO, for short) is one of the most effective. I don’t think that there's some...
What was the last video you have shared with your friends? How did you come by it? Did it just show up in your feed on a social media platform, or did somebody else make you aware of it? My last share...
It’s universally acknowledged these days that social media is the go-to for efficient marketing campaigns. With people being (quite healthily) cautious of face-to-face encounters, it’s imperative to b...
Social media feels both as a blessing and a curse to entrepreneurs and small business owners. It’s awesome, as it allows you to connect with your target audience and promote your brand, products and u...
At first glance “agile” is just an adjective that applies to any marketing that seeks to be effective. However, Agile Marketing is not a description but a (fairly new) concept. Essentially, Agile Mark...
The measure of a successful marketing campaign is an increase in sales and, ultimately, revenues. Right? Well, yes, those are important and surely the desired outcome for any business owner but gettin...
Social media presence was a must even before the health crisis hit, and everything that wasn’t already there had to move online. Being a small business owner, you may feel it is imperative to set up s...
When the current health crisis first hit and many people were faced with an indefinite time at home, one of the most prominent discourses on social media advocated using this period for self-improveme...
TikTok has been in the news a lot lately, yet not many entrepreneurs have figured out what this platform is really about. To most, it seems a goofy place for teenagers who like to make fun videos with...
