The overwhelming majority of advice for course entrepreneurs is centered around things that you can control. For example, customize your course website to match your brand! Or, use email marketing tac...
Doing business online is part of the norm nowadays. We are witnessing an explosion of digital entrepreneurs who harness the power of the internet in their quest to offer products and services to custo...
With so many services (both free and paid) promising to help you grow your online business and make it thrive, it can feel overwhelming sometimes. If you so much as build a site on one of the popular ...
When your business is in its growth phase, it feels gratifying and even exhilarating. Each new customer is a victory, and you are right to celebrate it. Then, some time down the road, some of these cl...
As an online marketer, one of my online habits (it’s weird, I know) includes reading reviews, particularly bad ones. For example, I get a kick out of bad reviews of books I enjoyed because there’s suc...
Modern course designers frame their content to ensure a seamless and purposeful learning experience for their users. In today’s fluid digital learning environment that provides endless scenarios, you ...
We live in a time when it’s easy to share pretty much everything we want, from pictures in our PJs drinking coffee to our deepest thoughts. For instructional designers, the possibility of making their...
Today’s adult learners are used to getting the information that they need very quickly. Even when it comes to formal learning, there’s a shift towards self-direction. Basically, people want to chose n...
“Clickbait” usually gets a bad rap because people don’t deliver on what they promise with catchy titles. While the practice of clickbait has to do with search engine optimization and generating traffi...
When we think about what makes an online course successful, we should start with how users get into contact with the course in the first place. Regardless of why visitors land on your course website o...
5 Tips for knowledge entrepreneurs on creating compelling headlines It takes quite some time and effort to write quality blog articles to promote your online course or e-learning products, but the fac...
What do Mulan, The Lion King, The Lord of the Rings, and Odyssey have in common? They feature different characters, of different genders, in various historical contexts, and one of them is a lion (a h...
When you're a learning entrepreneur, especially in a certain niche, it's likely that you'll occasionally be asked to create courses on demand. That can be very good business, especially if your client...
Having the chance to study anytime, anywhere is beneficial for the lifelong learning requirements of a digital society. Technology provides an array of learning opportunities using a mixture of audio-...
Responsive design is like any other good design example. You can go about your day and never pay attention to it, but it’s glaringly obvious when it’s missing. We all know plenty of websites that won’...
You may think that creating a website is a rather complex endeavor, and you’ll need to pay a hefty sum for a professional setup. If you have the funds, that’s not a bad idea since you won’t have to pu...
