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CYPHER Learning Blog

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Mastering upselling to increase your profits

Selling is in our genes. Even those of us who think they are not cut out for commerce will prove to be the best sales people when we care deeply about something and need to convince others to get on b...

31 Free image resources for your online courses

Reaching people through online courses is a phenomenal approach in today's online education environment, as it's easier and faster to start, nurture and maintain the life-long learning trend. In doing...

Exploring your options in terms of pre-selling your online course

We have all, at one point in our lives come up with something that seemed brilliant to us but eventually turned out not to be that great (or even a terrible idea in some cases). It’s an unfortunate si...

4 Awesome examples of lead magnets to boost your online conversion rates

Marketing has been profoundly transformed over the past decade. Whenever I hear about leads and how important they are, a specific scene from Glengarry Glen Ross – a really great film with a fantastic...

Considering video as a marketing tool for your online course

Marketing a product or service online requires constantly being connected to the latest tendencies and coming up with something that is new and refreshing almost every month. While some trends have th...

6 Personal branding tips for knowledge entrepreneurs

Building online courses is a great way of sharing your passion with others, as well as a source of additional income. In fact, more and more people are starting to invest in online education, whether ...

6 Novel ways of marketing your online course

Online marketing is something anybody can learn and master yet this is exactly what makes it so difficult to be truly successful. Whenever there is a venue that proves to attract potential customers a...

5 Steps to take on the marketing journey of your online course

Selling your online course is no easy endeavor. Regardless of how good it is and what a tremendous impact it promises to have on participants, it’s really how you manage to market it that will have th...

What you need to know about copyright for online courses

Whether your online course is 100% your work or it includes someone else’s already created materials, you need to think about copyright. Copyright protects the exclusive rights one has over their crea...

Promoting your online course through online ads: What are your options?

When it comes to online advertising, there never was a better time for it. If only a few years back most of internet publicity consisted on pay per click or display ads, current conditions allow for a...

Social media platforms to consider when marketing your online course

Social media is now part of our everyday lives, with networks connecting people and providing them with knowledge and information in just a few taps of clicks. But social media doesn’t connect just pe...

Leveraging online communities to promote your course

For years I have been stalking my friends when they were on vacation with texts or emails saying “Hi! Hope you’re having fun! I know you want to send me a postcard, my address is …”. Of course, I also...

6 Awesome tips to get more customer reviews for your online course [INFOGRAPHIC]

Peer recommendation is one of the top reasons people decide to make a purchase. In a world where pretty much everything has moved (or at least has some kind of presence) online, products and services ...

How to position yourself among your competition

Have you ever wondered how entrepreneurs manage to not only survive but to make a name for themselves on a market filled with already established brands, that seems too suffocated to even consider emb...

Finding and pitching to the right influencers when promoting your online course

Influencer marketing is still a rather recent thing yet it has taken off in an impressive way. Due to the speed with which everything seems to be evolving these days, influencers are now recognized as...

An introduction to influencer marketing

Ever since Robert Cialdini published his findings about influence and its principles, the theory has been the ever-blinking beacon in a sea of constant change and uncertainty. To this day sales and ma...

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