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6 DOs and DON’Ts of online advertising

Online advertising has become increasingly important lately. It is difficult to quantify how much time people spend browsing offers but here are some interesting statistics about 2018: Businesses make...

Thinking of buying an email list to promote your online course? Think again

Email is still the number one way of reaching potential customers online. You write a witty newsletter, you pack it with a nice offer and an engaging call to action and you send it to... well, a list....

The ultimate guide to attracting a sponsor for your online business

Let’s imagine that you are a hairstylist. You want to teach others how to do hair styling and so you already have a website for your online courses. Everything's going well, except that you're spendin...

6 Online marketing mistakes to avoid

Online marketing is a fairly new field and a very dynamic one. Channels appear and fade, user preference is constantly transforming and there is a fierce competition to attract and keep attention. The...

How entrepreneurs can put tech to work for their small businesses

Looking to update your small business operations with some tech? Well, you could be on the right track to help your business grow and thrive. Of course, to make those tech investments worthwhile, you ...

5 Patterns for creating headlines for your course landing pages

The evolution of the world wide web and everything having to do with it has enriched our daily vocabulary with numerous new terms. However, it is sometimes hard to keep up and know exactly what each w...

Don’t forget about SEO when creating your online course

When creating online content, whether it’s a blog article, a nice infographic, an entire online course or anything that is to be consumed online basically, you have to bear in mind not only the human ...

Why you should consider gamifying your online course

It is widely accepted that people are more productive and engaged in what they do if they get instant gratification. From something sweet when they are children, to the latest gadget in their teenage ...

11 tools for upgrading your e-learning game as an entrepreneur [Infographic]

Hacking your habits. Managing your time. Hustle. Do more. Do less. Sometimes the messages you receive as an entrepreneur can be downright contradictory. It’s no wonder, since different things work for...

6 Best practices on how to get a large YouTube audience

This post has been updated on April 30, 2020. Often referred to as „the world’s second-largest search engine”, YouTube started back in 2005. The first video ever posted was from San Diego Zoo and it w...

Getting started with marketing your online course in online communities

In the old days (which were not too long ago but with the speed everything is changing is sure seems that way) you could find `your crowd’ in certain physical venues – pubs, art galleries, theater hal...

Why you need to master affiliate marketing

Together with email marketing, affiliate marketing has become the largest source of online income besides being a profitable marketing tool. Whether you want to monetize your web presence or to start ...

8 Great tips on how to make the title of your online course stand out

What's in a name? That which we call a rose By any other name would smell as sweet. Shakespeare’s lines in reference to love that knows no boundaries and does not abide by old rules of clans and feuds...

4 Awesome ways to incorporate stories in your online course

Stories are as old as humanity itself. They were used to make sense of the world, to establish order and rules and lately to entertain. The educational potential of storytelling has also been used in ...

9 Tips on how to build a learning community using LMS tools

Online communities are awesome. Without them, people with similar interests from all over the world would not have the chance to meet. Ever! From gaming to knitting to book clubs (my personal favorite...

“Would you like fries with that?” Or 4 tips on cross-selling your online courses

Would you like fries with that? That is probably one of the most spoken questions in fast food restaurants all over the modern world. For over seven decades McDonald’s has been serving up hamburgers t...

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