Efficiently promoting your business online requires setting up an active presence on several social media platforms as well as having a website and one or several landing pages.
The initial creative process is hard labor itself but once all are up and running you also need to populate them with engaging content in order to attract views and get noticed.
At this point you might be worried that it is impossible, regardless of how creative you are, to come up with so much original material by yourself.
And it is.
However, the good news is that most of the time you’ll have to act like a curator rather than a creator.
Borrowed from the museum vernacular, the term ‘curator’ refers to a person who can access other people’s work and display it for the public at a certain time, all the while giving credit to the author.
Your virtual spaces are your galleries and here are some things you need to know before you start filling those walls.
It’s important to understand that you are not going through the process of content curation only so that your pages don’t seem too destitute. Whatever you are sharing must be interesting and of value to your potential customers.
Once you achieve to make yourself known as a trusted voice, your brand will get a lot more visibility and you’ll be more likely to sell your own products.
Read more: 6 Personal branding tips for knowledge entrepreneurs
Constant content curation also ensures you maintain an ongoing conversation with your audience. It’s a great way to stay in touch without making it all about you (keep in mind that people are assaulted by marketing initiatives all the time) and tracking responses and engagement levels will give you an accurate idea of who follows, what their interests are and how they feel about products and services in your niche.
You can experiment with topics and types of content until you find that sweet spot that makes most of your followers happy. I would also like to add that apart from being time-consuming, this endeavor is highly cost-effective.
Now that you are convinced that content curation is a necessity, let’s move on to some helpful tips on how to do it most efficiently. Since the idea itself is not new, lots of people are already doing it, some having become experts.
You can have an easy time finding out just who those people are in your neck of the internet, see what they are sharing and start from there. You should:
If the term ‘curator’ is a rather old one that has recently been given new meaning, the noun ‘influencer’ only made it into the dictionary last year. The word describes someone who has a high degree of influence (obviously) online and thus wields the power to set trends.
And of course, you want to become one so getting some of these people on board is essential. Here are some ideas about how to proceed:
Read more: An introduction to influencer marketing
Influencers may be very important to the internet scene but neither they nor you would get very far without an audience. And today’s audiences need to be entertained and engaged, lest they move along to more enticing virtual scenes in one click.
Apart from thoroughly knowing who they are and what they are interested in, here’s what you should do to make sure you not only keep your existing online followers but also increase their numbers:
Read more: 7 Tips on how to curate content for your online course
The great thing about content curation is that it can be used in all areas of business, from small, out-of-one’s-garage to major companies with offices around the planet. If you do it well for your sites, it will boost your audience and greatly increase the life and visibility of your own created content.