There’s a lot of talks these days about the opportunity of promoting your online business. It’s clear that people spend a lot more time online and therefore it’s a good idea to engage in online marketing and show up on their radars.
However, since most financial advisers say that at the moment it’s best to be very careful with personal finances, it’s more unlikely that potential customers will be very inclined to make that many purchases online. And if you are an entrepreneur, you are probably also in a spot where you think twice about spending on advertising.
The solution is simpler than you might think: go about marketing your business the organic way.
Organic marketing, also known as inbound marketing, is the one that occurs naturally as you build your business and your brand. Organic marketing is basically publicity that costs very little or nothing at all.
It’s free if you have the ability to create all the necessary content yourself (social media posts, blog articles, podcasts, infographics) or you may have to find partners or freelancers to help you with these.
Read more: Why you should consider outsourcing parts of your course creation
Ideally, when you create organic content, you aim to find your customers where they are – on the pages of social media that are of interest to them or in the searches they make online.
There are several options when it comes to organic marketing. The most popular are social media platforms, search engine marketing (SEM), creating a personal blog, a landing page, and a business page.
Facebook, Instagram, Pinterest and TikTok are some of the venues that one thinks of right away as they are the most popular with the younger audiences – these are, of course, more susceptible to online marketing.
However, it’s very important to take SEM into consideration as not everybody in your target audience is on social media and this is a great tool to improve rankings on search engines through the production of blog content and other audio, visual, or written content.
Read more: Promoting your online course through online ads: What are your options?
There are a lot of advantages of organic digital marketing, some which I have listed below:
While organic marketing obviously has multiple positive aspects, there are also several issues you should be aware of:
It’s obvious that a successful marketing strategy should incorporate the right amount of both worlds – organic and paid. In a time when costs are a real issue and potential customers may be more guarded with their credit card, the free, organic version of promoting your business is the best option – you can build brand awareness, trust, and a loyal audience. All these will help you sell more in the long run.