Marketing a product or service online requires constantly being connected to the latest tendencies and coming up with something that is new and refreshing almost every month. While some trends have their peak then fade away, video marketing promises to be a real game-changer in the long run.
Ever since it has made its way into inbound marketing (more noticeably in recent years) it has yet to show signs of slowing down. With 72% of businesses declaring that video has improved their conversion rate and 65% of executives saying they visit the marketer’s website while 39% call a vendor after viewing a video, it’s clear that this specific type of marketing has enormous potential.
If your ball park is instructional design, odds are that you have crossed paths before with video creation. Since it is one of the preferred mediums for adult learning, video has become an integral part of almost any educational enterprise – be it old school classroom training or its modern successor e-learning.
The technology is readily available on any smartphone and there are quite a few apps that help with amateur film-making. Furthermore, tips, tricks and even some valuable advice from professional cinematographers are all only a google search away.
All this makes the task of creating a video in order to market your course a lot less daunting. Below there are some tips about how to manage the entire process and have a successful result.
Purpose makes the world go round. Before you start picking location, writing the script or figuring the color scheme, there are a few questions you should ask yourself:
The right video at the right time can go a long way. You need to find what type of content you want for your video taking into consideration your own preference and what your target audience normally goes for. There are several categories that are eligible for marketing:
As I have mentioned, there are a number of tutorials on making videos in order to market your online business. Though a bit long, this video on how to make a video gives much useful information with examples.
What is said there and I would like to stress even more is that you can make the most fantastic clip and upload it on the platforms with immense traffic yet it won’t do much if you don’t optimize it for search first. It would be a great shame to miss out on all that exposure.
The solution is to employ the SEO mechanisms as you would for a text posted on a blog. The difference is that with video it is not just the title but also the description that matters in the search so every word will have to be carefully chosen.