At first glance, LinkedIn is not the most popular social platform on the web, nor does it have such an impressive number of users as those usually in the spotlight. However, if you look closer, there is a lot to LinkedIn, especially for professionals seeking to make their way into the business world.
Here are some of the most relevant statistics for 2021:
The question is not about your work, your start-up, the jobs you’ve held in the past, or the qualifications you’ve mastered as a professional online course creator. They are all part of your CV and important when you apply for a job or a contract. However, your personal brand is also about who you are, your strength, image, values, passion — and how all these apply to your professional skills.
The important thing is to be authentic because some of the people looking at your LinkedIn profile will end up being your clients and partners, so they will get to know you better.
Read more: 6 Personal branding tips for knowledge entrepreneurs
While personal branding on LinkedIn may have some similarities to advertising, you need to be able to walk the talk. Especially if you are in an entrepreneur or solopreneur role, your reputation will constantly be your calling card, and any dark spots on it will do a lot of damage.
So, showcase all that you are in the best light possible but do not embellish because eventually you’ll be found out.
By now, you are probably thinking that while you do have some great competencies and are good at what you do, you’re not the only one creating online courses in your particular e-learning niche. Others have the same set of skills, similar experience, and perhaps an even more impressive portfolio.
Read more: How to make your e-learning portfolio stand out
Well, first of all, you may not be the only course creator in your niche, but you are unique. What you need to do is take your professional identity and translate it into the profile template.
The questions you should answer before you do this are:
Having the answers to the questions above will help you construct the image of who you are professionally and give viewers a good idea about whether they would want to work with you or not.
To take things up a notch:
Read more: 3 Key personal branding tips for online course creators
LinkedIn is the strongest platform for connecting professionals. As a knowledge entrepreneur, your presence there needs to be spot on and stand out. By following these tips and harnessing your own potential for creativity, you can create a personal brand that will be one of the strongest assets for your career.