There are several ways of tempting potential customers to take the plunge and make a purchase. The “fear of missing out” (FOMO, for short) is one of the most effective. I don’t think that there's some...
2020 may have been the year when most of us worked from our kitchen table in our pajamas. Still, it was also a time when learning professionals had to conduct most of their training, workshops, semina...
Last time I have talked in detail about how to write an excellent copy for your sales page. Content is only part of it because, as I am sure you are well aware, we live in a time when presentation mat...
Think of the times you were walking down the street and your attention got caught by a really nice window shop. You could spend quite some time admiring it, and it made you want to go in and purchase ...
What was the last video you have shared with your friends? How did you come by it? Did it just show up in your feed on a social media platform, or did somebody else make you aware of it? My last share...
For years now, there has been a shift in how employers treated their employees’ work-life balance. With the shift in generations and Millennials becoming the majority of the workforce, the focus had t...
A few days ago, a best-selling fiction author I follow on social media asked her followers to complete the sentence: “I'd like to learn about ________”. My answer was “high altitude baking”. Having re...
We all have our own special superpowers. I haven’t started designing bumper sticker material here, nor am I selling any book on how to improve your life, gain inner peace, or feel better about yoursel...
It’s universally acknowledged these days that social media is the go-to for efficient marketing campaigns. With people being (quite healthily) cautious of face-to-face encounters, it’s imperative to b...
Social media feels both as a blessing and a curse to entrepreneurs and small business owners. It’s awesome, as it allows you to connect with your target audience and promote your brand, products and u...
At first glance “agile” is just an adjective that applies to any marketing that seeks to be effective. However, Agile Marketing is not a description but a (fairly new) concept. Essentially, Agile Mark...
The measure of a successful marketing campaign is an increase in sales and, ultimately, revenues. Right? Well, yes, those are important and surely the desired outcome for any business owner but gettin...
When talking about growing a business, the first thing that comes to mind is acquiring new clients. That certainly works. However, there is a second option (that does not cancel the first), and it is ...
If you search for the definition of ‘entrepreneur’ you’ll find that it is “one who organizes, manages, and assumes the risks of a business or enterprise”. Risk is part of the whole entrepreneurial con...
Social media presence was a must even before the health crisis hit, and everything that wasn’t already there had to move online. Being a small business owner, you may feel it is imperative to set up s...
The thing about designing e-learning content these days is that you have almost unlimited options. From the technology you use to the visuals you chose to include, there is variety everywhere, and at ...
