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Raluca Cristescu

Raluca Cristescu

Raluca Cristescu has over ten years of experience as a corporate trainer, focused mainly on soft skills for customer service and direct sales. She also enjoys writing about marketing and sharing best practices with knowledge entrepreneurs.

Why knowledge entrepreneurs should use marketing automation tools

Tools that aim to make our lives easier appear all the time. If you happen to be a solopreneur who also wears a marketer's hat from time to time, there are plenty of options to choose from. Everything...

4 VR experience principles every course creator should know

In the previous piece, I’ve talked about getting started with VR design for your online courses. There are other important aspects of designing VR courses that I did not address then – the experience ...

Getting started with VR design for your online courses

Great e-learning is partly about relevant and engaging content, partly about presentation. In the age of all things digital, content creators must keep up with the latest developments and user expecta...

How to attract investors for your e-learning business

What do you need to start a business? A good idea, a business plan, and the resources to execute it. It sounds simple enough, but any entrepreneur knows that it’s a trial and error process for the fir...

6 Tips on how to make your course website more engaging

Your course website should be one of your main lead generation sources. However, more often than not, visitors don’t spend enough time to get a good idea of what you are selling and how it might benef...

How to come up with and validate your e-learning idea

Designing and marketing your online course can sometimes feel like betting all your money on the stock market. Despite all your efforts and the predictions for the market, the course may sell like hot...

4 Effective tips for driving up sales of your online course through social media

As an entrepreneur, you probably have a good social media presence and strive to get visibility, build brand awareness, engage and grow your audience to the best of your abilities. All that is very go...

5 Things to consider when teaching others how to coach virtually

While many businesses have been forced to move into the online environment, entrepreneurs are faced with the challenge of developing new skills they never needed before. One of the main ones is online...

Leveraging your teaching and coaching skills to help other businesses

I have written a lot lately about innovative ideas that can help e-learning entrepreneurs navigate these uncertain times. I dwelled on what the market indicates, what the predictions are, and the type...

Additional avenues to explore as an e-learning designer

There is so much going on in the digital world right now that it is impossible to keep up with everything. Since most platforms have AI features, the information we see is filtered, and while it’s ver...

5 Useful tips on reaching the right audience for your online course

I have broached the subject of building an audience for your online course before. I stand by my confectionery analogy – courses are like cookies, you may present a good assortment, and they will appe...

Should you employ a subscription model for your e-learning business?

If you are like me, the first thing that comes to mind when you read the word “subscription” is magazines. When I was in my teens, I checked my mailbox several times a day around the time glossy pages...

Is this the right time to turn your online course into an e-book?

Let me start by saying you did not read that title backward, nor did I get it wrong. I am well aware that on a simple less-than-one-second search, you will find pages upon pages of articles and tips o...

How to make the most of Facebook groups when promoting your online course

With the rapid development of all things digital in general and social media in particular, new marketing ways and opportunities emerge all the time. Today, I am taking a closer look at Facebook group...

4 Great tips on how to create your vision and mission statements

Customer behavior is subject to constant change, and that’s one reason why marketers are in such high demand. There is, however, a universal truth when it comes to purchase decisions. The best elabora...

The short To-Do list for knowledge entrepreneurs in 2021

The global crisis that began in 2020 has been a gamechanger for sure, but it has not thrown learning professionals out of the game – quite the opposite. E-learning has become the very present of educa...

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