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Raluca Cristescu

Raluca Cristescu

Raluca Cristescu has over ten years of experience as a corporate trainer, focused mainly on soft skills for customer service and direct sales. She also enjoys writing about marketing and sharing best practices with knowledge entrepreneurs.

What course designers can learn from popular fiction

Whether you are a popular fiction reader or not, I'm sure you're familiar with at least some of them. The Help, The English Patient, Me Before You, Gone Girl, The Da Vinci Code, Game of Thrones were a...

How to make the most of Google Alerts for your e-learning business

With so many services (both free and paid) promising to help you grow your online business and make it thrive, it can feel overwhelming sometimes. If you so much as build a site on one of the popular ...

6 Tips for protecting the intellectual property of your online courses

We live in a time when it’s easy to share pretty much everything we want, from pictures in our PJs drinking coffee to our deepest thoughts. For instructional designers, the possibility of making their...

5 Tips for avoiding cognitive overload in your e-learning modules

Today’s adult learners are used to getting the information that they need very quickly. Even when it comes to formal learning, there’s a shift towards self-direction. Basically, people want to chose n...

Should you be using clickbait to promote your e-learning website?

“Clickbait” usually gets a bad rap because people don’t deliver on what they promise with catchy titles. While the practice of clickbait has to do with search engine optimization and generating traffi...

5 Tips for knowledge entrepreneurs on creating compelling headlines

5 Tips for knowledge entrepreneurs on creating compelling headlines It takes quite some time and effort to write quality blog articles to promote your online course or e-learning products, but the fac...

7 Tips on how to set up your own e-learning website with WordPress

You may think that creating a website is a rather complex endeavor, and you’ll need to pay a hefty sum for a professional setup. If you have the funds, that’s not a bad idea since you won’t have to pu...

Turning micro learning into a macro advantage

One of the things I’ve heard most frequently lately from my e-learning entrepreneur friends is that nowadays, people go for shorter educational interventions since most learning is happening online. I...

Using visual psychology to get better engagement on Instagram

Instagram is a social media staple. More than a billion active users are on the platform, and “instagrammable” is now an actual word in the Merriam-Webster dictionary. The platform is constantly growi...

Making the most of newsletters when promoting your online courses

Email is still a top contender when it comes to reaching out to current or potential learners. Promoting course offers via email has good returns in the long run. However, the most effective way to bu...

6 Tips on how to become an influencer as a knowledge entrepreneur

It may look like it’s a new trend, but influencers have actually been around for a very long time. The classic one that comes to mind is Farah Fawcett advertising hair care products – and I was not ev...

Using the 6 Thinking Hats Technique for problem-solving

There are many challenges in the life of an entrepreneur. It’s equal parts stressful and rewarding. Looking into my friends' experiences, I’ve noticed that while there’s always that enthusiasm at the ...

Revisiting your CTAs as a knowledge entrepreneur

Promoting your business is both easier and more challenging to do online. The easy part comes from having all the tools available with one click (and very often for free); the hard part is that it's j...

5 Tips on making your written content more actionable

You research your target audience. You build your learner persona. You put in a lot of effort in doing your homework and then even more sweat and tears in producing top-notch content since good conten...

What you need to know about usability testing for online courses

The success of any landing page, retail site, app, and even e-learning module is very much connected to the quality of the user experience — or UX. Today’s internet user is a very discerning customer,...

6 Marketing automation tools for your small e-learning business

The term small business usually makes people think of a young, enthusiastic person building a startup in their parents’ garage. It’s also the general opinion that small businesses are built with very ...

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