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Raluca Cristescu

Raluca Cristescu

Raluca Cristescu has over ten years of experience as a corporate trainer, focused mainly on soft skills for customer service and direct sales. She also enjoys writing about marketing and sharing best practices with knowledge entrepreneurs.

Overcoming adversity: 5 principles for knowledge entrepreneurs

Entrepreneurs are generally made of rather sturdy stuff as they are, by definition, risk-takers. When you start an e-learning business, there are no guarantees that it will be successful. Even after “...

4 Instructional design theories every course creator needs to know

Most learning platforms offer user-friendly templates and make instruction design seem very easy to do. While very valuable, these ready-made outlines are based on many decades of learning science. Fo...

6 Tips for giving constructive feedback to freelancers as a knowledge entrepreneur

Entrepreneurs often need to hire freelancers for various projects. The upside is that with the help of freelance marketplaces and professional networks, you have access to many people who specialize i...

7 Books to help you develop a winning entrepreneurial mindset

Understanding human behavior is essential for a successful business. Whatever your field of expertise is, when you decide to start your venture and create online courses, you'll need to know your audi...

5 Books that will help you build your brand

"A rose by any other name would smell as sweet" is one of the world's most famous quotes. Juliette speaks it, saying that her beloved being part of a feuding family should make no difference. I think ...

5 Lessons about money entrepreneurs can learn from books

Once the initial excitement of “following your dreams” fades, entrepreneurs start thinking about money: their assets, the sums they will need to invest, and the profit margins that will ultimately tel...

6 Digital Marketing books to help you promote your online business

Digital marketing is essential to the growth and development of any business. More so if we’re talking about smaller businesses that need to make a splash without generous budgets. To be successful, y...

5 General marketing books for entrepreneurs

At the heart of any successful business is an effective marketing strategy. Making it in any market — a new or established one — depends on finding the right audience and convincing them to buy. Once ...

11 Books about innovation every entrepreneur should read

Every entrepreneur wants to do something new or something better. The only way to successfully make it on the market is to be different enough compared to everything already in it. Some people are nat...

How to use LinkedIn to get more customers for your e-learning business

The common denominator between LinkedIn and other social media platforms is the large audience. The main differentiator is what that audience is looking for on the platform. Specifically, LinkedIn has...

Using focus groups to get a competitive edge as a knowledge entrepreneur

As a knowledge entrepreneur, you probably feel as if you've done quite a bit of market research. After all, you have a good idea about what's going on in the industry, read blogs, listen to podcasts, ...

How to grow your e-learning business as a freelancer, entrepreneur or solopreneur

I have dedicated the previous article to explaining what these three job titles mean and the differences between them. Here’s a quick summary: Freelancers: Exchange their time (in which they apply the...

Freelancer, solopreneur, or entrepreneur – What are you?

Whether it’s at a party, on a dating site, or at the dog park, the question “what do you do for a living?” is one of the most popular icebreakers of all time. The answer reveals something of substance...

Why you shouldn’t run your e-learning business out of Facebook

Don’t get me wrong, I’ve been a Facebook user for over a decade, and I am not unhappy with it. Nor am I on the team of “social media is evil, and we should all switch off all accounts and move to the ...

11 Books any entrepreneur should read

There are many books out there that promise to show you the successful ways of entrepreneurship, help you transform your life, and make you rich and famous. I haven't read all of them, nor do I have t...

How to make your e-learning portfolio stand out

One quick online search will show you there is no shortage of online courses. It appears that whatever you might want to learn, there are at least half a dozen options for you. So, in such a competiti...

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